K. D. Phillips, Author

As an author, every book launch is a new adventure, and today, March 27th, marks the beginning of a thrilling journey for my latest work, “Fireflies” (FF). I’ve delved into the realm of direct email marketing once again, but this time with a fresh perspective and a refined strategy.

Let me take you behind the scenes of this campaign and share some insights into my approach.

This isn’t my first rodeo in the realm of direct email marketing for books. My previous campaign was centered around my debut novel, “A Darkness Between the Stars” (ADBS). That campaign was a pivotal moment as ADBS had undergone an extensive refresh, including a new cover and updated book blurbs. Now, with “Fireflies,” I’m gearing up for a multi-faceted marketing strategy leading up to a delayed book launch on April 9th.

Today’s email campaign is a crucial part of this strategy. It’s a concise, one-day email push directed at a targeted audience comprising approximately 160,000 subscribers. The goal is simple yet ambitious — to capture attention, generate interest, and pave the way for a successful book launch.

What sets this campaign apart is the strategic shift from my previous approach with ADBS.

In the earlier campaign, I utilized an Amazon Countdown deal to offer the book at a discounted price, creating a sense of urgency and enticing readers with a limited-time offer. However, with FF, I’ve opted for a different tactic. The book is being promoted at full Kindle price, accompanied by a note highlighting its availability on Kindle Unlimited.

To complement the email promotion, I’ve also launched a 5-day advertising buy on Facebook and Instagram. The rationale behind this “stacking” of advertising formats is simple — to create a synergy that amplifies the impact on ratings and sales. After all, in the ever-evolving landscape of book marketing, experimentation and adaptation are key.

As I write these words, we’re a mere three hours into the 24-hour campaign, and the early signs are promising. Ratings are beginning to stir, hinting at the potential for engagement and conversion. But as any seasoned marketer knows, the true measure of success lies in the days ahead, as we dissect the impact of our efforts on sales figures and audience reception.

So, here’s to embracing the unknown, and venturing into new territories.

Stay tuned for a later post, where I’ll delve deeper into the results of this campaign and share insights gained along the way. In the realm of book marketing, each effort is a learning experience, and I’m excited to share this journey with you all.

Here’s to the magic of marketing and the endless possibilities it brings!

Warm Regards,

K.D.